Wednesday, April 09, 2008

Free music drives real sales

Once again proving that the music industry's fear of the full stream is misplaced, Last FM have released figures showing their sales are up since they introduced free, full-track streaming:

Since this additional service launched on the site in January, overall CD and download sales through Last.fm's partnership with Amazon.com increased 119%.

And this isn't just down to the new users the streams have brought into the site - pre-existing members are buying 66% more, too.


No comments:

Post a Comment

As a general rule, posts will only be deleted if they reek of spam.

Post a Comment