EMI's Terra Firma bosses might be showing a lack of care with its music and A&R staff, but their hirings for the technology side at least shows a determination to try and understand the web. A bit. Douglas Merrill has been poached from Google to take the responsibility for the company's digital strategy, encompassing:
Given that their CD sales are disappearing, that's going to be pretty much all of what EMI does in five years. If they asked him to put a damp cloth round the washrooms every couple of days, he'd be the only member of staff they need.
Talking to PaidContent, Merrill was clearly a man who isn't quite in a position to talk about specifics:
Considering EMI must have offered a lot to him to tempt him away from Google and his "ideal" CIO role, the good people at Terra Firma might be a little concerned to hear his plan is, uh, you know, to try stuff. It's the sort of approach that works well in tech companies; it might go down less well in a 100 year-old business that has been fading for the last few years. The Messiah turning up and asking for a year or two to fiddle with test tubes and bunsen burners might prove a disappointment for those who are left there.