The take-your-music-anywhere service MP3Tunes, currently fighting legal action from EMI, is looking for funds to stay in the battle. They're appealing to their customers to upgrade to the premium version of their service; the money will be spent keeping lawyers in the manner to which they've become accustomed:
As you may be aware, the major record label EMI has sued MP3tunes, claiming our service is illegal. You can read about the case here. Much is at stake — if you don’t have the right to store your own music online then you won’t have the right to store ebooks, videos and other digital products as well. The notion of ownership in the 21st century will evaporate. The idea of ownership is important to me and I want to make sure I have that right and my kids do too.
I would like to ask for your assistance in our battle for personal music ownership. We need your help because we are a small, 15-person company battling an international giant. They would like to make us spend all of our money paying legal bills. Here’s what you can do to help:
1) Please upgrade to a Premium account. This week MP3tunes is launching 3 service levels. I hope you will consider signing up for one of the paid levels. This will not only help us pay for the costs of our service (machines, storage and bandwidth) but a portion will go to cover our legal costs in our case with EMI.
2) If you have a chance to talk publicly about our cause on your blog, with friends, reporters or even EMI personnel please do so. MP3tunes is working hard to design a secure personal music service. We don’t promote sharing of music in any manner. We want people to legally acquire their music. But once they do, we think it’s important that you be able to use it how you want for your personal use. The AmazonMP3 store says: “You may copy, store, transfer and burn the Digital Content only for your personal, non-commercial, entertainment use.” and this is what MP3tunes allows you to do.
You have my commitment that I’ll continually battle for your right to store your music online and listen to it anywhere on any device. I hope you’ll consider helping MP3tunes in our battle. Thanks.
– Michael Robertson
Detailing the incredible odds the company faces in the courtroom is effectively suggesting you put your money into a service which might disappear with the slap of the judge's gavel. It's a singular pitch for an upgrade - never mind the extended storage or improved features; upgrade to take your part in a moral struggle.