Tuesday, April 08, 2008

Norah Jones attempts to be the indie Norah Jones

We hope that someone develops a system soon so that we can easily recall the difference between Katie Meluah and Norah Jones: surely there should be a mnemonic.

Things aren't helped by Jones launching a new identity, which makes... well, one and-a-bit identities, if we're being generous.

She's going indie.

If by "indie" you mean "has a shorter haircut and a side-project doing much the same stuff under a silly name." She's adopted the name Maddie for the band, El Madmo ("You don't have to be el Madmo to work here, but...") and - ooh - has written a song called Rock Your Balls Off.

Twenty years ago, this would have been a silly artistic project. Now, it looks more like an attempt to create a secondary brand without hurting the core product.

1 comment:

sven945 said...

I'd say perhaps a way to attempt to benefit the core product, but with the ability to distance the new project from the core brand if it's terrible,

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