Interesting - if slightly over-hopeful - comments from Jesse Kanner, Senior Director of Digital Strategy at Capitol/Virgin EMI Music, over on Hypebot about the value of label branding:
Well, yes they do - but record labels don't really mean anything by way of filter. Indie labels, perhaps, but with their marques, the value is limited to only a small sector of the market. But with the wide range of acts swilling about on the majors, how could you use that as a filter? EMI has released The Beatles, Maria Callas, Sigue Sigue Sputnik and the Sex Pistols - which suggests a lack of filtering ability on their side, never mind as a guide to customers.
Naturally, EMI people are keen to suggest that there's some value in those three letters beyond the ownership of a back catalogue. But it's not very convincing: nobody ever went into a shop and asked for "the latest thing on EMI".