With the wafer-thin excuse that 'you can play music on phones nowadays, you know...', HMV decides that it's actually a telephone business:
HMV spokesperson, Gennaro Castaldo, said: ‘We’ve had so much interest in the music mobile area and are expanding our range. It has engaged with our customers and we feel that it’s an opportunity to build on. Mobile will be one of the technological areas within our Next Generation stores.’
Translation: We've managed to sell some phones, so we're going to try and sell a lot more.
There will still be room for music sales in larger branches of HMV, we're given to understand, with as many as five CDs being available in the flagship London store.