Sunday, May 11, 2008

Justin Timberlake is the Jeremy Beadle of pop

Justin Timberlake has got involved with a new MTV gameshow:

Justin Timberlake is set to put his music career on the back burner and produce a new reality game show for MTV.

Somehow, we're finding it hard to believe that Timberlake's production role is going to be so hands-on that it might stop his music career from flourishing.

The gameshow is basically that old local radio stand-by, ringing a phone, seeing if someone picks it up and then asking them answer a question and win a prize. The only slightly modern twist is that instead of calling a phonebox, they'll be callling a mobile phone instead.

MTV is excited, of course. MTV are always excited:
Speaking about the show, MTV executive vice-president Tony Disanto said: "Reinvention is at the core of what we do, and The Phone does just that. Each week will be an action-packed mini-movie.”

We're not sure that flinging on a game show is a reinvention of MTV, which has been showing flim-flam that has little to do with music for years and years.


Spence said...

"Each week will be an action-packed mini-movie"

Ringing someone up and asking them a question?

Yup, pass the popcorn.

Or yes, just show some bloody pop videos.

James said...

You may well mock, but just wait 'til you see the edge-of-the-seat suspense as the caller waits to find out if they're on Lucky Line Number Nine.

Will they win the free promo CD, or have to make do with the consolation fuzzy bug and car-sticker? It's all to come...

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