As Madonna performs the 975th "spontaneous" faux-lesbian kiss of her career to date, the News of the World runs a page of semi-famous women kissing semi-famous women and asks:
The answer, of course, is because then the News of the World will run pictures of them kissing each other.
Although that's not what the paper's expert Pam Spurr believes:
No, Doctor Pam. You're wrong.
This is the most common male fantasy. It's just they never tell sex surveys.