They're going to have sell a lot of doughnuts

Tucked away in Rolling Stone's piece on life beyond CD sales is the eye-catching and slightly dubious claims that They Might Be Giants are being paid a million dollars to write jingles (they say "spots", but let's be honest here: it's jingles) for Dunkin' Donuts. How many donuts extra would the company have to sell to justify that sort of payday?

Not to mention to offset the loss in sales from those of us who are TMBGphobic. I never saw a single episode of Malcolm In The Middle for that very reason.