Friday, May 02, 2008

Xfm goes networked

The geniuses running XFM have decided that, in future, much more programming on the regional stations will be networked during the day.

Great news for the Manchester branch of the network, then - having managed to increase its share of all listening in its region from 1.2% to 2.30% in twelve months, it's now going to have dump lots of its programming to make way for stuff coming from London, whose share of all listening fell from 1.80% to 0.90% in the same period. Apparently this is somehow going to help "the financial viability" of the brand.