Thursday, June 26, 2008

Are we not Happy Meals?

This is New Wave Nigel, one of the characters you could collect at American branches of McDonalds as an American Idol themed toy with the Happy Meals.

Why, yes, there is a passing resemblance to Devo, what with the hat and all. And, since you mention it, Devo have noticed, too. And they're not Happy:

McDonald's & American Idol Go Low
By Co-Opting DEVO's Energy Dome

We recently discovered that DEVO has once again unwittingly intersected with mainstream pop culture.

McDonald's fast food restaurants are offering a series of American Idol TV show themed toys in their children's Happy Meals. One of the toys is named "New Wave Nigel", who sports an orange jumpsuit, punk shades, and an unmistakable DEVO Energy Dome. Flipping a switch plays a DEVO-esque song (which sounds a bit like a mutated version of DEVO's Doctor Detroit.

Was DEVO ever contacted by McDonald's, American Idol, or anyone else involved in making and distributing this toy wearing their trademark headgear?
Of course not. Pioneers who got scalped....again.

It's disgusting, this sort of commercial exploitation of a band who set their face against commerce. Except when they did the 2003 advert for Swiffer.

We're given to understand they had been negotiating to create an "Are we not Bells? We are Taco - T-A-C-O" campaign for a rival chain.