Sunday, June 29, 2008

EMI plan B: Send for Barry Scott

EMI's desperate attempts to find some solution to its debt problem has set it seeking for a new head of its recorded music division in a strange place. The FT reckons Elio Leoni Sceti is leading the shortlist - the man who has been responsible for marketing Cillit Bang and those bemusing, ever-mutating variations on Finish dishwashing powder.

We look forward to the prospect of Coldplay albums being sold like Calgon, complete with poorly-dubbed repurposed German adverts.

Is it really wise, in a difficult market, to get someone from a totally different sort of product environment? With digital being handled by a bloke who admits he hardly bought any music this century, is a cleaning product guy really a wise idea?