Fuse, Cablevision's struggling attempt to take on MTV, is getting a fifteen million dollar push to try and at least ensure some Americans have heard of it. We suspect this will be the last time Cablevision will bother if they don't see results this time.
The signs aren't encouraging, though:
A woman shaped like a string instument? Wow, that's a cutting-edge idea that wasn't first done by Man Ray in 1924, isn't it?
The problem is that, at a time when media is being driven in a direction of personalisation, nichedom and slapping a "My" on everything, Fuse seem to be trying to head in the opposite direction:
Isn't the idea of a music channel that everyone could watch missing the point more than a little?
How the channel might be able to deliver that promise, though, isn't clear - perhaps a splitscreen with Steve Earle in one corner and Loudon Wainwright in the other?