The special-edition of the Zune, which comes preloaded with Unknown Pleasures is going to be limited to a run of just 500 and is coming with a bunch of self-congratulatory press flummery, captured by Listening Post:
In addition, he said, Microsoft meant the Joy Division Zune as "a tribute to deep respect (huh?) for graphic design that lives on through artists like Peter Saville, and to independent film-makers that believe in more than just commercial success" (which has also largely eluded the Zune). "Ultimately it's a tribute to the self-belief and self-expression that inspires true authentic art."
True authentic art. What better way to pay tribute to that than by throwing an advertising stunt for a multinational company's me-too audio product, eh?
Still, it's nice to know - in a very real way - this special Zune isn't just a thank you to the late Ian Curtis, but also to the Wendys and Northside. Maybe that was a hint that Redmond is preparing a Chicken Rhythms Zune for the Christmas market?