Tuesday, June 10, 2008

Plimsole company ups sell-out stakes

Advertising. It's tricky, isn't it? Do you accept cash from advertisers, or do you starve?

Still, at least it's possible to take the money and still retain some of your dignity. Sometimes. Though that's not what Santogold, Pharrell and Julian Casablancas have done, taking the cash and doing a wouldn't-have-happened-without-the-ad collaboration for Converse:

Geoff Cottrill, chief marketing officer for Converse, said "My Drive Thru" ties in comfortably with Converse's heritage of aligning with the independent minded. "We call them optimistic rebels," he said. "They're the core of what our brand stands for -- being an advocate and catalyst for creativity. ... We wanted these guys to come together, create a piece of music and share it with anyone who wanted it."

The independent minded who all wear the same shoes and the optimistic rebels who make a song because a multinational company pay them money. Yes, we've heard of them.

You can hear the song on stereogum but, really, we'd recommend you choose your own shoes and give it a miss.

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