Tuesday, July 15, 2008

Elton John gets desserts

To mark something or other, Unilever have produced a vaguely-Elton John themed variant of their multinational Ben and Jerrys brand and Elton has rushed out a statement to celebrate this marketing event:

"I can't think of a more fun way to celebrate playing my 50th state, Vermont, than having Ben & Jerry's create a special ice cream, Goodbye Yellow Brickle Road, with all my favorite flavors and ingredients," John said.

"I'm especially pleased that they will be donating the proceeds to the Elton John AIDS Foundation."

And that'll be massive, right?

Erm... no:
The flavor will be available in Vermont Scoop Shops for just one week only, July 18-25, in anticipation of John's Vermont show on July 21.

Why, it's almost as if it'd pay for itself in terms of free publicity, isn't it?


Laura Brown said...

Was Ben & Jerry's ever really a crunchy independent hippie brand, or did Unilever invent the whole thing?

Spence said...

Yellow Brickle Road? What does that even mean?

simon h b said...

It did start out as an independent company - and there is a Ben and a Jerry, both of whom are still involved.

Apparently a brickle is a type of toffee. But I had to look that up.

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