It's a strange device, Gordon Smart's moral compass. Happy to run long-lens shots of women with their breasts on display, and to discuss women's "crackers" and "bangers", all of a sudden Gordon has a fit of the vapours when discussing a ban on the name chosen by British sailors for their Olympic yacht:
Poor Gordon seems to be outraged at the ban on naming a boat after a Kooks song, railing at the organisers:
And yet Gordon is unable to print the name of the boat in his own column - which makes it seem odd that he's having a go at the Olympics people for calling it inappropriate. If a column which is happy to publish real tits balks at the word, why would you expect the most repressive Olympics yet to be alright with it?