Cliff Richard is battling against time to get a number one - he's hit the number one spot in every decade since the 1840s [check this] but hasn't managed anything since the Millennium. So, he's trying to persuade his legion of fans to get behind his new single, Thank You For A Lifetime:
At Cliff's age, hoping for support is a common feeling.
It doesn't seem to have occurred to Cliff that the reason why he had hits in the previous decades was because he had some decent songs - except for the 1999 Millennium Prayer, which we suspect might have only sold because some Christian groups thought it would somehow upset Radio One. That Cliff is trying this time with a song about himself, rather than Jesus, might prove to be his undoing.
Sixteen months, Cliff: the clock is ticking. See if you can't rustle up a new Wired For Sound.
The downside, of course, is that if he does manage it this decade, we're going to have to go through this all over again at some point before 2019.