Every sci-fi fan knows that if you think you can control the release of a virus, you're going to be very much mistaken. Pete Wentz, we have to conclude, isn't a sci-fi fan.
He (or, rather, the marketing team) had constructed a large-but-ultimately meaningless viral campaign for the next Fall Out Boy album. The virus, though, has been mutated by equally-uninspiring band Copeland, who set up a website with a typo URL to promote their next record, too.
Trouble is, Fall Out Boy fans don't take too kindly to people pointing out their deodorant-pushing hero might be less than perfect. Copeland, though, are denying they did anything malicious and reckon that Wentz would have done it if his people had had the idea:
And Wentz? MTV asked him how he felt about his marketing campaign being hijacked. He was cross, but not at the hijacking:
It's "not a marketing campaign", then. In the same way those calls carrying out a survey asking "if you could have your windows replaced for free how many would you have done" isn't a marketing campaign, either.