Hypebot teases Columbia Records

There's something a little desperate about a corporate website which takes advertising - since a corporate site is supposed to be selling the organisation it represents to visitors, handing over some of the space to paid-for slots doesn't just look cheap, it's self-destructive. Like going on a date, and talking about your unmarried best friend for half the evening.

So, perhaps, Columbia Records deserved what it got when it started to carry adverts on its homepage. And what it got was Hypebot advertising an opinion that major labels are over.