Clash magazine - the music (and apparently fashion) monthly that comes from Dundee - has been given a large chunk of public money, drawing down nearly a quarter of a million quid from the Scottish Parliament to fund its web ambitions:
Does Clash really have a unique community of music tastemakes? (For the website of a magazine that currently has Kings Of Leon on the front cover, mark you.) Clearly, it has a community of users, but I'd be very surprised if they claim their readers are in any way unique to them.
I should imagine the NME.com team are even now sending the Clash team cards, generously welcoming competitors funded by the rates.