Estelle move almost cost Warners even more

Besides being an embarrassing episode, costing the artist hundreds of sales, and suggesting that Warners bosses don't have a clue what they're doing, pulling Estelle off iTunes nearly had another consequence for Warner Music Group: Idolater quotes the Hits Daily Double claims that Apple warned Warners that if it wanted to play games like that, iTunes would drop all promo slots of WMG product. This is probably an experiment that Warners won't be rushing to repeat.