Wednesday, September 24, 2008

NME Radio comes to FM... briefly

Exciting news for inhabitants of Manchester and London: NME Radio is coming to FM in your towns.

Although only for a month - October in London, November in Manchester - using restricted service licences to allow people to sample the delights of the station in the hope they'll then seek it out on digital.

Personally, you'd have thought they might choose to launch this scheme in the markets where their key competitors have, or are about to, vanish - taking on the Penk-besplattered Revolution in Oldham, or the Central Scotland market where XFM is about to turn into Galaxy, rather than in the already stretched cities. But perhaps that's just me.

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