By the time the tabloids catch up with this story, I'm guessing the phrase "jammed the switchboard" will be making an appearance, but it's nevertheless true that Kerry Katona's wobbly performance on This Morning did lead some people to phone up ITV and ask if she was alright. And others, presumably, to ask why she was on in the first place:
The former Atomic Kitten singer frequently looked around the studio calling for her husband, Mark Croft, as she was interviewed by This Morning presenters Schofield and Fern Britton.
Schofield said ITV had received calls from concerned viewers while the interview was in progress.
At one point Schofield asked her: "You don't seem right to me, you've got the body sorted but your speech is a bit slurred, how are you feeling?"
Katona glanced off camera and seemed shocked as she asked: "Is it?"
Whatever could have caused that? Licking the minipizzas before they'd properly defrosted?
She then admitted her speech may have been slurred but said it was because she was taking prescription drugs.
"That's because I'm on medication at night-time," Katona added. "I had some last night, didn't I Mark?" before trying to see her husband among the crew behind the camera.
Let's not run an eyepiece over the difference between "prescription drugs" and "drugs the doctors have prescribed for her", and just wonder why, in god's name, nobody noticed before Phil Schofield:
[The video, while not entirely NSFW, might contain moments which would make it an uncomfortable office view.]