The Academy Is now renamed

Not that anyone with any sense ever called the Academy chain venues The Carling Academy chain anyway, but in a spot of horse-trading, the places are all now to be sponsored by O2 instead.

Rather less thrillingly, apparently part of the deal is that O2 customers get "priority" for tickets at the venues. That's exactly what bands need in their audience - a crowd who are there on the basis of what phone network they're with rather than the love of their music.