While Jo O'Meara is being bottled off, Rachel Stevens is being voted in, doing quite nicely on Strictly Come Dancing considering. The Daily Mail seems to think this might be some sort of character fault, although to judge by the long, catty, knocking piece this morning, we're suspecting that she's turned down an interview with them.
Still, the Mail is an enquiring mind, and wants to know why - despite all the sexy pictures of Stevens with which it illustrates its piece - why her career stalled. Who can explain such things?
HMV's head of talking, Gennaro Castaldo of course. Gennaro, why did Rachel Stevens fail?
'Her music career started incredibly strongly, but then she started to branch out into different areas and that was a mistake,' says HMV's Gennaro Castaldo. 'She spread her profile out too thinly, instead of focusing on making her music career a success.'
Yes, that non-speaking thirty seconds in Deuce Bigelow: Male Gigolo II really saw her taking her eye off the ball from putting out a record every six months.
Other people might think that Stevens was aware that her musical career was probably going to be a limited run at best, and tried to actually find something else to do. But not Gennaro - he knows she could have been the British Madonna had she not wasted her time doing that spectacles advert...