Dartford - boyhood home of Jagger and Richards - is proud of its famous sons. It gives them something to talk about other than the tunnel. So, how better to celebrate a new housing estate than to give the streets names related to Rolling Stones songs?
Yes, there's even a Ruby Tuesday Drive, which if isn't already the name for a sex act presumably will be by sunset tonight.
What this really tells us is not how proud Dartford are of the Stones, but what the vintage of the council who approved the idea is:
Leader of the council, Jeremy Kite, said he thought Ruby Tuesday Drive sounded a "fantastic" place to live.
Passing Americans will assume it's named after an unpleasant chain restaurant, and expect to see an intersection with Red Lobster Avenue, but let's give Kite his moment:
"It is a very groovy development - a very modern, creative community and I think people will enjoy the street names," he said.
Yes, he did just call it a "groovy" development. He really, really did. In 2008. Dartford Council have told the Ordnance Survey to not feature the new housing estate on its maps, as the only directions you need are that, man, it's just out there.
Kite doesn't explain why a modern community would be the best place to slap down some names of songs that are the best part of half a century old - he was presumably on his way to open the Ivor Gurney Youth Centre.