Bono: tickets at all prices

I guess these comments depend on what sort of filter you're looking through, as Bono tells Jo Whiley about pricing policies for the new U2 tour:

"We're trying to work on some cheaper ticket prices because this is the recession. We're also going to have some very expensive ticket prices because rich people have feelings too!"

If you look through Bono's glasses, it's probably just a joke. But from this side, it first sounds like the sort of thing a rich person is funny. And then, it raises a big question: if there wasn't a recession, would Bono and the boys just be cranking up the ticket price as far as it would go?