Thursday, February 12, 2009

BPI charts company tries surprising 'pay to buy' model

Just making its debut on the iTunes app store is a little application from the Official Chart Company which lets you look at the charts. Music Ally is surprised:

But hang on, any savvy iPhone user can simply visit the Radio 1 website every Sunday and get that info...

Ah, but there is a unique selling point:
Well, the OCC is hoping its app’s extra features will make it tempting, with the ability to preview and buy tracks on the iTunes Store, stream videos for some tracks from YouTube, browse that week’s new releases, and click through to artist websites.

Aha - so it's a useful tool to allow people to move from grazing the charts onto buying the music. That's quite savvy. Giving away a nice shiny app to play with charts in the hope of making some sales. Good wo... hang about, what's this?
It costs £1.79 to download the app, although...

Although you get your money back? It's free if you're in the UK? That comes with a free iTunes purchase?
although this will soon rise to £2.99.

Oh. So you want me to give you three quid for a device to sell music to me? You know what else lets me click through to artist websites? Google. You know what that costs me? Nothing.

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