Iggy Pop's status-draining Swift car insurance advert isn't only undignified; it turns out to be a bit of a fib: Swift won't insure musicians:
Tim Soong, the 30-year-old bass guitarist in Roguetune, found that "entertainers" are excluded from cover.
Soong, of Kennington, phoned the Guildford-based company, which is part of the Axa insurance group, and said: "The customer services operator told me that they don't insure musicians. When I mentioned Iggy Pop, she said his case was different because he is American.
"I'm reporting Swiftcover to the Advertising Standards Authority."
Aha. He's an American. That would be different, then.