Bookmarks: Some stuff to read on the internet: Online presence

A case study of artist's online presence:

This study was born out of an idea hatched by Christopher Lars Carlson, the club's president, when he realized that so few artists knew what they were doing when it came to establishing an online presence. He realized that by looking at what other artists were doing, one could model after them. Just one study wouldn't cut it though; multiple analyses would be needed to get the full picture of what a band should be doing online. Thus began The Case Book Project for Berklee's music business club.

[via Dubber on Twitter]