Splendidly named Harry Wallop, Telegraph consumer affairs editor, issues a stunning announcement:
Spotify now receives backing of 'internet obsessed' Government
Bloody hell. It has?
The Central Office of Information, which is in charge of producing Government information campaigns, has now become one of the largest advertisers on Spotify.
Isn't the COI the Civil Service rather than the Government? And is "buys advertising on" quite the same as "endorses"? After all, the COI takes space in the Daily Mail - does that mean the government follows the Mail's line that it's ballsing up the whole thing?
Oh, and that "internet obsessed" quote?
Matthew Sinclair, research director at the Tax Payers' Alliance, said: "The Government is becoming obsessed with chasing the latest Internet fads at the expense of getting important information across affordably."
(Shouldn't the Tax Payers' Alliance be renamed something slightly more accurate, like "A few reluctant Tax Payers' Alliance", given they only seem to represent a few more screechy right wing tax payers?)
It's touching that the Telegraph - a paper which is keen to embrace online innovations - somehow decides that an self-elected minority organisation's disdain for the COI taking a safer sex campaign onto the internet (which is where the target audience actually are) is worth putting in a headline on the story.
Perhaps more surprisingly amongst advertisers on Spotify: HMV and Warner Music - suggesting that both view (when it comes to the bottom line) free-to-ear music as not wiping out sales of paid music after all.