Friday, March 13, 2009

Revlon ask if Rihanna is "appropriate" for Cover Girl

How charming the Revlon cosmetics company is. In a bid to try and push its grease-and-water concoctions a little ahead in the market, they're carrying out a survey which appears to be trying to test if the whole Rihanna-being-beaten-up story has harmed their rivals, Cover Girl:

[Their online survey] then questions people if they are aware of the person in the commercial (without saying Rihanna's name), if they've heard about her in the news lately, if they have an opinion about the person and if they feel the person is "an appropriate spokesperson" for the product.

Sure, it's all business, and all business is dirty. But you'd have to ask never mind if Rihanna is appropriate for CoverGirl; the pertinent question is what self-respecting woman or bloke would use cosmetics made by a company seeking to make marketing hay from a woman being beaten up by her partner?

1 comment:

Catty said...

Wow, why don't they just come right out and say "it was Rhianna's fault her boyfriend beat the shit out of her and therefore she is not an appropriate spokesperson for makeup".
Or maybe this is just a test so they can use side-by-side pictures of beaten-up women and say "Revlon foundation covers 66% more facial bruising than the other leading brands".

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