Saturday, March 21, 2009

Roger Daltrey defends Iggy's insurance spots

BBC News asks Roger Daltrey if selling out isn't so bad after all:

You've just re-released your third album, The Who Sell Out - which attacked the commercialisation of rock. What do you think of people like Iggy Pop making car insurance adverts?

Who cares? Everybody's trying to feed their kids and earn a living. That advert will be gone in two years and people will forget about it. He's still Iggy Pop, he does great performances and he's still a great artist.

It's perhaps unsurprising that Daltrey has no problem with people shuffling from the edge of the counterculture into doing telly spots for financial services products. But he might be kidding himself if thinks nobody will remember them a couple of years on. For example, I can't quite shake the image of, ooh, somebody doing TV spots for American Express from the edge of his trout farm a couple of decades ago...