Ticketmaster go Phishing

More misery constructed by Ticketmaster - apparently the world's clumsiest company - as they sell Phish tickets to a delighted audience, only to then snatch them back. Phish issued a statement:

Last night we learned Ticketmaster mistakenly put on sale a substantial number of four-day passes to Phish's concerts this summer at Red Rocks Amphitheater, giving some fans an unfair advantage to purchase tickets ahead of the March 26th publicly announced on sale date. Ticketmaster has fully acknowledged this significant error, and to make sure that all of our fans have the same, fair opportunity to purchase tickets to this event, they have cancelled all of these orders with all charges being refunded.

We are sorry for any inconvenience this may cause our fans. We are in active dialogue with Ticketmaster to push them to address the inconvenience their error has caused.

Phish takes this and all ticketing matters extremely seriously. We will seek assurances this type of error will not happen again in the future. The high demand for the tickets on Phish's return has overwhelmed the prevailing ticketing systems and revealed their flaws. We are putting pressure on the ticketing providers to improve their systems. We are focused on the ticket broker activity in our tickets and the inability of the existing ticket systems to stop this. We are actively seeking options to limit this.

As a reminder, the public on sale date for Red Rocks is Thursday, March 26th at 12:00 Noon Mountain time and additionally Phish's ticket request period will remain open until 11:59PM eastern time this Sunday the 22nd. Please visit http://phish.portals.musictoday.com/ to request tickets.

Phish are pushing Ticketmaster to "address the inconvenience"? How are Ticketmaster going to do that, exactly?

By handing out fifty dollars. Sort of:

Dear Phish fan:
Unfortunately, the tickets that you ordered from Ticketmaster for performances of Phish scheduled at the Red Rocks Amphitheatre between the dates of July 30th and August 2nd, 2009 were put on sale inadvertently, allowing you to order tickets before they were supposed to have been released for sale to the general public. The sale of these tickets prior to the scheduled onsale date was the result of an inadvertent error on the part of Ticketmaster. While we strive to be perfect, errors do occur, albeit rarely. Per our stated policy and our practice Ticketmaster refunds purchases in such situations and cancels the tickets. In this case, while we asked the credit card companies for an authorization code at order time, we did not and will not charge your card for the purchase price and have canceled your order for tickets.

In addition, we'd like to show our sincere regret for this error by providing you with a gift certificate in the amount of $50.00 that is redeemable for any purchase for tickets to qualifying events on Ticketmaster.com or through our call centers as long as your order was in accordance with our standard order guidelines. You should receive this gift certificate in the next two weeks.

We are sorry that we were not able to provide you with the tickets you ordered and hope that we will have the chance to serve you better in the future. We encourage you to visit Ticketmaster at the scheduled onsale for Phish at Red Rocks currently scheduled for Thursday March 26, 2009 at 12:00 pm MT.

Sincerely,
David Butler
President
Ticketmaster North America

Ticketmaster "strive to be perfect"? Ticketmaster actually giving a credit for one its errors? Wow, it's almost like they're striving to convince the Department Of Justice that they're a reasonable, great-to-do-business-with type of company rather than some sort of evil corporation.

And who will pay for those vouchers? Will it come out of profits, or simply slapped back on ticket prices as some sort of handling fee?