Kanye West Inc expands product range

It's been a good 48 hours since Kanye West has stretched his brand over any new products, which must mean we're about to get some product launches. Now word yet of Kanye West Pop Tart, but here comesKanye West Energy Drinks and Cologne:

West will be involved in the entire development process of a new beverage "inspired by his own personal artistic vision," the company announced yesterday (April 8). The new drink is expected to launch later this year. As part of the deal, West is now an equity partner in the company [Guru beverages].

Inspired by his own artistic vision? How does he pipe that into a sugary drink, exactly?

"I express myself through music, fashion, art and design and that's why I am excited to collaborate with GURU; because the brand values what I value, and I can put what inspires me into this new product," West said in a statement.

The brand values what West values? That would be money, then, would it?

But what of the cologne?

West is also part of a deal that will see branded perfumes and colognes from Jay-Z, Rihanna, and West himself. Parlux Fragrances, Inc., announced Tuesday (April 7) that it has signed an agreement with Iconic Fragrances LLC, Jay-Z's own licensing company. The agreement allows for royalties, profit sharing, and stock options for West and the others.

Suspicions that the bottles of Kanye West Drink and Kanye West Stink will contain the same, slightly sickening, liquid are beneath you.