If you must have a revolution, do it for fun.
Meet Please Rain Fall records, a new label which is probably closer to those flexi-and-fanzine labels of the 80s than anything else.
There's an ethos:
Please Rain Fall Records
Please Rain Fall Records is a CDR record label. But it is a little bit different. There is no charge for any of the releases. You will not see any paypal buttons or requests for credit card details. Just e-mail me with your address etc. and I will send you a copy of the CD. In return, you then send something back to me. This could be a mixtape, a drawing, a story, a picture.. anything really. Be creative. The label is an attempt to build a community of like-minded souls. You never know, we might have some fun along the way.
It won't impress Paul McGuiness, of course, in terms of its plans for marketing pushes into the Latin American market, or the five-year-growth piecharts. And PRF's Stephen is probably never going to make it onto the cover of Forbes. But don't let anyone tell you there aren't 'business' models for digital distribution - it's just sometimes the business might not measure its success in pounds and euro.