Tuesday, April 07, 2009

U2: Choice of middle management layers everywhere

U2 are on the rim of launching a special mobile phone application. For, um, the Blackberry.

It's probably no surprise that Bono has embraced the device favoured by travelling salespeople; I bet he's one of those people who start clackety-clacking through their email in box as soon as the plane sniffs the terminal building. Why are you so urgently looking through your email? Can't it wait five minutes until you're actually off the plane? Is selling briquettes really so time-sensitive?

The other reason for U2 choosing Blackberry was - again, unsurprisingly - RIM were prepared to cover the costs:

"I'm very excited about this," Bono told [Toronto-based radio DJ Alan] Cross about the RIM deal. "Research In Motion is going to give us what Apple wouldn't — access to their labs and their people so we can do something really spectacular."

In other words: Apple wanted U2 to spend some of their millions making their own app; RIM offered to underwrite costs.

So the U2 world tour will be full of people clickety-clacking away on Blackberries. It'll be like being in a business class lounge at an airport. Only you won't even be able to ask them to turn the music down.

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