Johnny Dee ponders question what is point NME Radio? What is point?
In fact, it sounds very much like early XFM (NME is being launched by Sammy Jacob, who was behind XFM's first incarnation in 1992) and just a little bit like the BBC's secret radio station, 6 Music. That's not a bad thing, but strangely, it's not very "NME". After all, it is a publication which still, even in our censored, marketing-managed media age, has a small element of rebellion associated with it.
Indeed, the only thing on NME Radio with any sense of anarchy or rock'n'roll spirit is Ricky Gervais's opening broadcast for the station several months ago – still available to download online. Like all his podcasts with Stephen Merchant and Karl Pilkington it's enormously funny, but exciting: you're not entirely sure how far they'll push it.
More risks like that, and NME Radio would be much better. For now, it'll take more than a list of the Top 30 Manchester anthems to pull people away from Spotify.