Spotify is about to try a new approach to persuade people to sign up to a subscription: a tenner a month will give you unlimited downloads. DRM free downloads at that.
On a straight cost-comparison, all-you-can-eat for a tenner a month looks like a much sweeter deal than iTunes per-piece pricing; the weakness of the offer is if people look at the £120 annual commitment and feel that it offers better value than grabbing downloads as and when for a quid a time. Are there currently enough people downloading more than 100 tracks a year to make it viable?
And the other question is if current Spotify users will want to pay £10 a month to be able to play whatever track they want to hear, when they want - as isn't that what Spotify are already offering them for more-or-less free? Are there enough people who want to lash out over a hundred a year to be able to keep the tracks forever?
[UPDATE: @DanRebellato tweets the following:
Apparently, it's "100% not a goer" according to Jim from Spotify. :-(]