There were complaints, you know, about Duffy's Diet Coke advert. The Advertising Standards Authority has considered the ones about her lack of safety equipment - the more visceral 'why, in god's name, why?' ones are outside their remit.
And the ASA says it's okay:
The authority said the cycling sequence was clearly "unreal and fantastical" and the ad was not shown around programmes children were likely to be watching.
The report continued "...and besides, it's Duffy -if she rode down the street in a way that drew attention to herself, she'd be making herself a target, wouldn't she? Some people are better off skulking about in the shadows, knoworramean?"
Actually, Coke denied she had ridden her bicycle without proper preparation:
Coca-Cola said it carried out a "vigorous" assessment of highway code regulations. Duffy had been wearing a black and white sequined top that reflected light and gave her a "luminous glow" so that she stood out in the dark. The soft drinks company added that the bike had lights.
"No, officer, my headlights might be out, but look at the luminous glow I'm giving off. I'm able to see three miles ahead using my aura alone."
Still, the news that the advertising agency spent so long reading the Highway Code explains why they clearly only had about three minutes to come up with that awful "Hello You" slogan.