Paul Oakenfold: Unstoppable PR

A press release slips into the inbox:

Paul Oakenfold Beats Michael Jackson to the #1 Spot on itunes This Week.

Bloody hell - that's quite good. I mean, Oakenfold at number one iTunes at all is amazing, never mind beating Jackson to it.

That's pretty impressive. I mean, it's almost unbelievable.

Amazingly enough, pre-digital sales of the album beat the late and legendary Michael Jackson to the #1 spot on iTunes’ dance chart.

Oh. That would be slightly different, then, wouldn't it?