Thursday, August 06, 2009

Digital figures all a bit confused

Even the MediaGuardian seems a bit confused as to if the 6Music and BBC Radio 7 audience figures are terrible - which the three month drop suggests - or great, as the year-on-year growth would say.

Really, it might just say that Rajar isn't any good at counting digital audiences.

In other Rajar news, Moyles is still adding listeners, but not as quickly as Wogan, in the battle for the title 'The most-listened to breakfast show by a man substantially older than his target audience'.

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