Wednesday, August 26, 2009

Poppa Zune flees Microsoft

Chris Stephenson, who has handled what's grandly being called "the global marketing" for Zune, has quit Microsoft for a role marketing at Universal Records.

Global marketing the Zune? That would be signing off the Canadian ads as well as the American ones, given that there's been no rush to increase the losses by launching the device overseas.

Interesting that someone is quitting a digital music service to join a record label. Either that's a tribute to the future of Universal, or just possibly an indication that there's not much future for the Zune division in its present form.

1 comment:

Olive said...

Stephenson oversaw a spanking 54% drop in sales for the Zune. That's the sort of marketing magic that Universal needs at this stage of the game.

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