Since nobody would cash-in on The Beatles name, this can't be what it looks like

There's nothing in any way tawdry about the Ben Sherman Beatles shirts on sale:

The Beatles Collection of four t-shirts, four button down shirts and a Harrington jacket, a style made popular by in the 1960s and 70s by mods, will be available globally next February in Ben Sherman outlets and in major retailers stocking the brand.

The 60’s inspired range will be adorned with images of Beatles memorabilia, album covers and pop art images of John Lennon, Paul McCartney, George Harrison and Ringo Starr.

Ah yes. Beatles-themed mod-style jackets. I look forward to the Sex Pistols flares and Disco-themed bondage pants which will presumably follow in a similar 'it was all roughly the same period' style.

The licence of the Beatles brand is held by Apple Corps. Caroline Mickler Limited is implementing its brand licensing strategy in the UK.

“Ben Sherman and The Beatles are a perfect match, combining a genuine British heritage with powerful, worldwide brand recognition,” says Caroline Mickler.

I'm not sure Caroline Mickler actually got to the end of that thought - is "a genuine British heritage" meant to mean The Beatles or Ben Sherman? And is "powerful, worldwide brand recognition" meant to mean The Beatles or Ben Sherman? Do both Dollhouse phrases actually both refer to The Beatles and Mickler just never got as far as saying "... with a company that makes expensive tshirts."