Ben Perreau to attempt to bring coherence to Global online

Ben Perreau - former editor of the online edition of NME and currently with Sky - is going to take over Global Radio's websites.

Perreau is to be director of digital content, which raises the question of what's the difference between him and his boss, Robin Pembrooke, who is director of online and interactive. Let's hope they're not also seeking a director of internet operations and a director of websites.

Still, Pemberton's appointed a good man, and even if he doesn't quite seem sure why, he's happy with his choice:

Pembrooke said: "We're thrilled to have found someone with Ben's track record of growing audiences and creating innovative online offerings for music fans. His appointment strengthens our capabilities to deliver fantastic online experiences for our listeners.

"He joins at a critical time when our brands are reaching record audiences on new platforms like iPods, mobiles and next-generation digital radios."

If they're new platforms, doesn't it stand to reason the audiences will be "record"? Even Heart isn't so bad it would manage to see an audience fall on a platform it hasn't used before.

And I'm sure Pemberton's slightly rambling-but-warm announcement doesn't really suggest that Global knew they needed to do something but were in desperate need of someone who knew what they should be doing.