Saturday, September 26, 2009

Bookmarks: Some stuff to look at on the internet - NME

Creative Review has got a piece on the making of the new adverts promoting NME TV.

If you've not seen them, they're based around 'throwing TVs out of windows':

They sum up the problem with the NME brand perfectly - lovingly created, wonderfully done, looks like a lot of time and money has been spent on them. But the idea of basing the campaign on 'throwing TVs out of windows'? It's a well-done cliche.


Robin Carmody said...

And one that says everything that needs to be said about the NME: 50-year-old marketing men's pseudo-rebellion. When those marketing men were young - and didn't on the whole bother with the NME - the paper would have mostly dismissed throwing TVs out of windows as precisely the sort of (already) worn-out cliche it was against. From Morley to Cosgrove, most of the NME's best writing was as against that sort of imagery (disguised conservatism) as it was against anything that openly acknowledged itself as conservative.

Anonymous said...

Is the ad suggesting that watching NME TV will make you want to throw your television out the window?

Robin Carmody said...

It's certainly likely to. If you're that way inclined.

simon h b said...

To be honest, most of the acts they show on NME TV are more likely to retune the clockradio than throw the TV out the window

Robin Carmody said...

Yes. That makes it even worse, and even more tacitly conservative.

NME of the era I was talking about featured a lot of people who would *neither* have retuned the clock radio *nor* thrown the TV out of the window.

maria ozawa said...

Thank you, your article is very good

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