HMV come up with a digital strategy at last

Having poured millions and millions into trying to turn their shops into youth clubs with computer games and flick knives and coffee bars and gangs of youths (or without the flick knives, at least), HMV have come up with a better idea for coping in the new world: it's bought 50% of 7Digital.

No word on the deal from Mr. Castaldo as yet, while HMV do give the impression of a company that has stumbled on a good idea by mistake and aren't quite sure what they've got yet:

HMV said 7digital planned to launch a mobile application for BlackBerry mobiles soon.

And they're going to make a gum. Or something.