Vevo: Still moving ahead, apparently

Vevo - somewhere between the RIAA companies attempting to create a Hulu for pop videos and a glorified webpage with YouTube embeds - is still a going concern, it seems. They've appointed someone to sell advertising on the site. This suggests we're still at the exciting 'phrases written on whiteboards' stage of the endeavour. Still no word on why they're building a site, rather than working on monetising a site which has already got the audience, but I'm sure corporate boxes have been ticked and signed.