We comes to i

New Media Age is reporting that We7 is about to launch an iPhone client:

Before the end of the year, We7 will offer listeners the option to pay a monthly subscription in return for receiving ad-free streams as well as mobile access via an iPhone app, mirroring Spotify’s premium offering.

So, in other words, you'll have to cough up to get the iPhone streaming, but at least you won't have the ads.

Incidentally, how much must O2 be delighted its all-you-can-eat data plans for the iPhone are going to be put to such use?

NMA also says this:

The ad-funded streaming model is thought to be a strong contender for fighting piracy, with 95% of all digital music estimated to have been shared illegally.

What does that actually mean? It would be nice if there was a source for this high-sounding estimate, at least as a start, but since "digital music" includes stuff encoded on CDs, and paid-for, and legitimately streamed and legally shared tracks, and music on digital relays of radio programmes and instances where the music has been licensed in reverse, and people who've recorded their own works and works in progress in the studio, the entire paragraph seems to be an enormous nonsense.